Beef From The Heart
Twenty-five years ago, John and Leann Saunders, spurred by their entrepreneurial spirit and deep desire to best serve both the food industry and its consumers, co-founded IMI Global, now a division of Where Food Comes From. Leann was raised in the beef industry and grew up on a Southwestern New Mexico where her dad continues to ranch to this day, so it made sense when she and John launched IMI Global that focused on beef a quarter of a century ago.
From the outset, IMI Global aimed to provide transparency and traceability in beef supply chains, as well as create new technology platforms to help them capture and analyze data. The IMI team created a model that would not only help independent producers meet the requirements of key export markets through the years, such as branded beef programs, but also communicate those very attributes that are increasingly important to consumers but can’t be verified simply by looking at the product.
IMI’s entire beef team is highly skilled and trained with agriculture degrees and extensive experience in the beef industry, and each member understands the importance of providing consumers with choice and verifying attributes that are important. Sustainability is important to everyone at Where Food Comes From and IMI Global, and that commitment to caring for natural resources, animals, and people threads throughout all of our programs and policies. Our motivation is to provide for a better future for all generations to come, and Where Food Comes From CARE Certified is our verification tool to help farmers, ranchers, and food producers on the journey of long-term, sustainable, continuous improvement.
*WFCF calculated the above estimated grazing acres based off of CARE Certified rancher animal head counts and their geography. However, self-reported acres now officially total 22,503,016 grazing acres.
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Estimated CARE Certified Grazing Acres*
Land and water resources
Grazing management plan
PEOPLE & COMMUNITY
Animal care and wellbeing policies and practices
Employee animal care training
Animal health and nutrition plan
Facilities used allow cattle to express natural behaviors
Safe working environment
Fair compensation and treatment
Growth and development opportunities
Legacy and succession planning
Local community support
Here at the ranch, we are proud to be part of the CARE program. By equally paying attention to both our environment and our animals, while also supporting our communities, we are setting up future generations for a better climate, more nutrient dense and fruitful soil, and a healthy protein source for all to enjoy while creating a legacy to last a lifetime.