From the outset, IMI Global aimed to provide transparency and traceability in beef supply chains, as well as create new technology platforms to help them capture and analyze data. The IMI team created a model that would not only help independent producers meet the requirements of key export markets through the years, such as branded beef programs, but also communicate those very attributes that are increasingly important to consumers but can’t be verified simply by looking at the product.
 

IMI’s entire beef team is highly skilled and trained with agriculture degrees and extensive experience in the beef industry, and each member understands the importance of providing consumers with choice and verifying attributes that are important. Sustainability is important to everyone at Where Food Comes From and IMI Global, and that commitment to caring for natural resources, animals, and people threads throughout all of our programs and policies. Our motivation is to provide for a better future for all generations to come, and Where Food Comes From CARE Certified is our verification tool to help farmers, ranchers, and food producers on the journey of long-term, sustainable, continuous improvement.