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BEEF

CARE Timeline

Where We Have Been & Where We Are Going

2020

January

WFCF launches the CARE program for the beef industry. Farms and ranches begin their annual evaluations against the CARE standard using a scored audit tool that encourages continuous improvement in their sustainability journey (ongoing).

2015

Where Food Comes From Founding Member of US Roundtable for Sustainable Beef.

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2020

July

A survey is sent to the Beef PAB asking detailed questions about how to improve the CARE standard for the beef industry.

2019

November, 
December

WFCF develops CARE Standard for the beef industry, which is aligned with USRSB Framework, Indicators and Metrics.

December

2019

USRSB reviews CARE Standard and recognizes the program.

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May

2020

Beef Producer Advisory Board (PAB) selected, representing 
farms and ranches in different regions across the US. The PAB will evaluate CARE and provide feedback.

2020

December

CARE Beef Expert Committee finalized. They will annually review CARE and recommend changes based on the current science and the USRSB framework, indicators and metrics to ensure continuous improvement of all CARE Certified farms and ranches.

2021

April

June

CARE comments evaluated by the Beef Expert Review Committee and revised.  Updated Standard added to website.

2021

2021

March

CARE Certified meat products hit shelves at Heinen's Foods.

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2021

February

CARE beef audit tool revised to reflect the review and recommendations from the Beef PAB and Expert Committee.

CARE Standard for beef made public on the CARE website to undergo 30-day Public Comment Period, ending April 15, 2021.

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