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Sustainability
is in demand

CARE Certification ensures consumers that the products they're feeding their families were raised on farms and ranches that CARE about their animals, the environment and local communities.

TODAY'S CONSUMER

SUSTAINABLE AGRICULTURE
54% OF CONSUMERS AGREE THAT MEAT SHOULD ONLY COME FROM FARMS THAT PRACTICE SUSTAINABLE AGRICULTURE. 
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Source:
Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
SUSTAINABLE AGRICULTURE
54% OF CONSUMERS AGREE THAT MEAT SHOULD ONLY COME FROM FARMS THAT PRACTICE SUSTAINABLE AGRICULTURE. 
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Source:
Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
AUTHENTICITY IS IMPORTANT
86% OF PEOPLE SAY AUTHENTICITY IS IMPORTANT WHEN DECIDING WHAT BRANDS THEY LIKE AND SUPPORT.
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Source: The Consumer Content Report: Influence in the Digital Age
AUTHENTICITY IS IMPORTANT
86% OF PEOPLE SAY AUTHENTICITY IS IMPORTANT WHEN DECIDING WHAT BRANDS THEY LIKE AND SUPPORT.
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Source: The Consumer Content Report: Influence in the Digital Age
SUSTAINABLE CERTIFICATION

IF PRESENTED WITH TWO IDENTICAL PRODUCTS, SHOPPERS WILL TYPICALLY GO WITH THE ONE THAT HAS A SUSTAINABLE CERTIFICATION.

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Source: The Hartman Group -  ‘Sustainability, 2018

SUSTAINABLE CERTIFICATION

IF PRESENTED WITH TWO IDENTICAL PRODUCTS, SHOPPERS WILL TYPICALLY GO WITH THE ONE THAT HAS A SUSTAINABLE CERTIFICATION.

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Source: The Hartman Group -  ‘Sustainability, 2018

Not sure where to start? 

Where Food Comes From can review your supply chain and determine what a CARE transition would look like for your store. 

WFCF Storybit

In an effort to introduce consumers to the farms and ranches that produce our food, we created WFCF Storybit.  WFCF Storybit helps farms and ranches tell their story.

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Learn how you can get involved today!

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