54% OF CONSUMERS AGREE THAT MEAT SHOULD ONLY COME FROM FARMS THAT PRACTICE SUSTAINABLE AGRICULTURE.
Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
AUTHENTICITY IS IMPORTANT
86% OF PEOPLE SAY AUTHENTICITY IS IMPORTANT WHEN DECIDING WHAT BRANDS THEY LIKE AND SUPPORT.
Source: The Consumer Content Report: Influence in the Digital Age
IF PRESENTED WITH TWO IDENTICAL PRODUCTS, SHOPPERS WILL TYPICALLY GO WITH THE ONE THAT HAS A SUSTAINABLE CERTIFICATION.
Source: The Hartman Group - ‘Sustainability, 2018
Not sure where to start?
Where Food Comes From can review your supply chain and determine what a CARE transition would look like for your store.