Never before in human history has there been a greater need for people to know and understand where their food comes from. Food insecurity caused by a global pandemic has caused grocery stores to get bombarded and certain products like primary proteins are almost impossible to find. As markets are stressed and uncertainty affects commodity prices, farmers and ranchers are forced to sell their perishable products into volatile markets.
As producers and consumers struggle to make sense of the global food supply network, it becomes evident there is an opportunity for a better way for us all to collaborate.
The WFCF CARE Coop will provide a central place of confidence to calm consumer fears of lack of food supply.
Furthermore, producers of food will be assured of a common marketplace which will alleviate the effects of global financial markets on the one common necessity of humanity : food and water.
A sustainable COOP for a sustainable future.
NEVER STOP LEARNING
CARE members get access to the WFCF University system. Learn how to recycle, learn more about carbon sequestration and more!
CARE members can purchase meat directly from CARE Certified farms and ranches. Consumers want to purchase products that were raised and grown sustainably. With CARE certification, they don't have to wonder
SUPPORTING AMERICAN FARMS & RANCHES
By becoming a CARE member, you are supporting sustainable, American farms and ranches.
Become an annual
CARE COOP Member
CARE Certified Product
100% Consumer satisfaction
Agriculture will sustain the Earth's resources for future generations
Farmers and Ranchers
While farmland may stretch far and wide, farmers and ranchers themselves make up just 1.3% of the employed U.S. population, totaling around 2.6 million people. Today, there are about 2 million farms in operation in the U.S. a steep decline from 1935, when the number of farms peaked at nearly 7 million.
Farmers and ranchers have long been the backbone of their communities. They are responsible for feeding themselves and many others around them, but because of their close relationship with the local land and water sources they can also have a significant on the regional environment. Do you feel like consumers are totally disconnected from the people that grow and raise their food?
327.4 million U.S. consumers
In 2018, there were 327.4 million people living in the U.S. Since the end of WWII, the distributed nature of food supplies has created a void between consumers of food and the people that actually grow and raise that food.
While this has allowed a very cheap supply of food, it has totally removed the relationship that more and more consumers wish to have with producers.
Do you want to support sustainable agriculture but don't know how?
Are you worried with all the labels and certifications for food that you really don't know if you are making the right decisions?
CARE Industry Partners
There are many packers, processors, distributors and retailers that are also looking for one simply way to engage with their customers about sustainability. At all points in the supply chain, there is a need for sransparency and integrity to upstream supplier sustainability metrics and data sharing. The CARE COOP will provide all CARE Industry Partners with a seamless supplier certification status and validation for consumers.